The wiggle fish can’t resist - Rapala!!

Using a shoemaker’s knife and some sandpaper,  Lauri Rapala created his first successful lure from cork in 1936.  Tinfoil from chocolate bars formed the lure’s outer surface and melted photographic negatives fashioned the protective coating.

Today, Rapala lures are still hand-tuned and tank-tested to swim perfectly right out of the box.

 

Thank you Rapala for sponsoring the 20th Annual Canadian Ice FishingChampionship!